In the current digital world, startups need to have more than just a great idea; they need to utilize modern tools to keep up with the competition. One such revolutionary tool is cloud computing, which has totally changed the way businesses operate. Cloud computing lets its users access their resources anytime while significantly reducing the use of costly hardware. Currently, there are several companies offering cloud computing services, but the one that stands out is Amazon Web Services (AWS). AWS is particularly user friendly for startups as it presents a comprehensive set of tools that help businesses to launch and compete in the digital landscape. This article is going to explain how AWS helps startups to level up their performance and strengthen their foundation to grow efficiently.
Why Use Amazon Web Services?
Cloud Migration
As more businesses are looking to utilize cloud services, the first question that emerges is how to migrate their data to the cloud. AWS provides a variety of tools to startups that help them plan their seamless transition. These tools include AWS Migration Hub, AWS Database Migration Service, and AWS Snowball, which help them from smooth migration to easy syncing of the resources.
Cost Efficient
Startups often work on a tight budget due to their low productivity at the initial stage. AWS is the perfect game changer for them with its pay-as-you-go pricing model. It eliminates excessive upfront costs of large cloud plans and allows the businesses to pay according to their financial needs. This lets the startups focus on more important tasks such as allocating funds towards innovative ideas and customer acquisition instead of infrastructure management.
Global Reach
AWS allows users to access their cloud data anywhere in the world with their extensive network. This global accessibility gives an advantage, especially to startups looking to expand internationally, as they can get seamless access to the required resources while minimizing any sort of latency.
Scalability and Flexibility
As growth is often unpredictable for startups, the ability to scale resources and infrastructure becomes crucial. AWS offers services such as Amazon EC2 and AWS Lambda to scale resources for smoother operations. Amazon EC2 offers cloud computing resources to build web applications and lets businesses scale capacity based on their requirements. AWS Lambda, on the other hand, is a serverless function that allows code running to expand seamlessly. Together, they ensure a smooth and uninterrupted operation with efficient resource use making it perfect for startups.
Security Options
While profit and production are a startup’s main priority, one thing they must never neglect is security. While AWS is cost effective, it also provides many services such as AWS Identity and Access Management (IAM) and AWS Shield. IAM grants users access and permissions to the encrypted database based on their access level, while Shield provides protections against Distributed Denial of Service (DDoS) attacks. Therefore, even early-stage startups can get access to high security standards without any need to invest in expensive cyber security infrastructure.
AI and Machine Learning Integration
As AI and machine learning have gained significant relevance in the job market due to their high efficiency, startups also need to keep up if they want to gain a competitive edge. Startups looking to utilize AI and ML can benefit from services like Amazon SageMaker and Amazon Bedrock. SageMaker is a platform for building and training ML models for deployment while Bedrock is a machine learning platform to build generative artificial intelligence (AI) with foundation models. Both help startups save time and resources by providing fully managed services.
Let's delve into the stories of companies that have developed tremendously with AWS!
Let’s begin with Cred, a reward-based credit card payment app that, in less than five years, crossed the billion-dollar valuation mark and continues to grow rapidly. And the reason CRED has been able to grow without worries is because it is hosted on the virtual private cloud on Amazon Web Services which ensures secure and scalable technology. It has also utilized AWS frameworks including AWS Well-Architected Framework and AWS Cloud Adoption Framework while all of CRED’s servers are launched using Amazon Linux which provides a high-performing environment for applications running on the cloud.
AWS is one of the main factors that drove CRED to its current pedestal. Important enough for the company to mention its application of AWS on its website.
(REF- https://cred.club/security)
Moving on to Sarwa, an online platform providing investment services to young and busy people in the Middle East. While being a different company than CRED, Sarwa was also launched using AWS to fulfill its scalability and speed demand. As the company was dealing with customers’ sensitive financial data, it chose services including AWS Lambda and AWS Elastic Beanstalk to make trading smoother and ensure data availability. AWS has even uploaded the story of Sarwa’s journey with it on their website.
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